Colin Cook, CEO
Micah Dylan, Application Architecture
Barbara Bellman, Brand Strategy

Christina Chew, Business Process & Strategy
Margery Mayer, Business Process & Strategy

Colin Cook, CEO
Colin entered the field of management consulting after an 9-year career in advertising, during which time he served clients such as Levi Strauss, ATT, Blue Shield, and Virgin Megastore. As an executive producer at Foote Cone Belding San Francisco and founding partner of Swirl Advertising, he witnessed firsthand that while advertising can generate interest and motivate initial trial, it is operational excellence that creates sustained customer loyalty and, ultimately, builds brand equity. He formed Shepard Associates in 2001 to help life science companies increase their customer equity by aligning processes, workforce skills, and technology.

Micah Dylan, Technical Services
Micah has a background in both sociology and software architecture. Past roles include Senior Software Architect for Hewlett Packard and Lead Developer at Process Claims. Micah has a Masters in Sociology from University of Mississippi, where he acted as Director of the Sociology Research Laboratory, responsible for teaching statistical methods to undergraduates and training lab workers. Micah’s ability to blend insight into human behavior with advanced software architecture skills make him the idea lead for process-driven application development.

Barbara Bellman, Brand Strategy
Barbara Bellman is an entrepreneur, businesswoman, author, lecturer, consultant and marketing coach, with a focus on developing integrated communication strategies for social marketing, technology, beauty, health and medical industries. In partnership with Shepard Associates, Barbara facilitates workshops which help companies discover - or rediscover - those brand qualities that differentiate them from competitors; recognize those areas internally that support their brand stories or undermine them; and identify appropriate methods and messages for communicating their authentic stories to relevant and cost-effective audiences. Barbara holds a Bachelor of Science in Business Administration from Arizona State University with an emphasis in Marketing and Advertising. She has owned and operated three successful agencies, each with a focus on the health and medical markets and now is the founder of a unique consultancy called 3-Legged Stool - a strategic thinking company based in Maryland.

Christina Chew, Business Process and Strategy
Christina has experience in the healthcare industry where she held various positions in marketing and finance with Hewlett-Packard, Partners Healthcare, Stryker Orthopaedics, Immersion and Digene Corporation. In addition, she has experience in management consulting. During her tenure at Emergence Consulting, she has helped clients apply and implement the principals of Balanced Scorecard to align organizations against a strategic change agenda. Christina holds a B.A. in Biochemistry from Mount Holyoke College, and an MBA from University of Rochester's Simon School.

Margery Mayer, Business Process and Strategy
Margery Mayer has been a consultant focusing on Leadership and Organizational Effectiveness for over ten years. She has helped in restructuring, reviewing policies and processes to become more effective, developing management teams in leadership and critical thinking and improving communication throughout the organization. She has worked with CEOs, CFOs, Presidents VPs and Managers to understand the issues they face in delivering effectively to their organizations. Prior to consulting, Margery was the Worldwide Director of IT for a leading high tech manufacturer where she oversaw technology implementations and developed a program for organizational readiness that is still used today. Margery is currently working towards her PhD in business leadership.