HEALTHCARE ADVERTISING THAT PERFORMS

WE CREATE GORGEOUS, EFFECTIVE AND INTEGRATED DIGITAL MEDIA CAMPAIGNS
FOR THE WORLD’S LEADING MEDICAL DEVICE AND HEALTHCARE COMPANIES.

FIND YOUR STORY

Storytelling is an art.

It goes deeper than promoting your facts or features.

Shepard unearths your core story, and then crafts it in a way that sets you apart from the competition and touches the reader — because stories produce experiences. Experiences leave lasting impressions, build rapport, educate, inspire, and influence the action you’re looking for from potential customers.

What story can we help you tell?

INSPIRE ACTION

All elements of our work, from design to code and everything in between, ladder to action. Our campaigns and operational processes drive sales in a manner that is 100% trackable and transparent.

We think the world has enough creative partners

Isn’t it time you found an ROI partner?

race

You don’t have to be
born a hero to be

THE HERO

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GET SOCIAL

Shepard ensures your brand is uber-present where your desired audience already lives – on social media networks. We create content that is share-worthy and relevant,which leads to viral sharing and SEO improvements – and of course new customers.

Be kind,
For everyone you meet
is fighting a great battle.
– Plato

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It does not matter
how slowly you go
as long as you
do not stop
– confucius

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He’ll always be
my guardian angel!

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She’ll always be
my guardian angel!

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MEASURE WHAT MATTERS: ROI

At Shepard, we’re fanatical about deep metrics.

While other agencies focus on clicks and site visits, we track how campaigns actually impact your bottom-line, tracking how many phone calls were placed to each practice, how many appointments were booked, and how much revenue was generated by each tactic.

This visibility also allows for identification of best-performing tactics so we can increase customer reach and engagement in the most economical manner.

If you’re ready to move beyond clicks, give us a call.

SHAPE THE FULL PATIENT JOURNEY

A prospect’s visit to your website is just the beginning of the patient journey. It may take 6 months or longer for a patient to decide to get a procedure, what procedure or device, when to get it, how to pay for it, etc.

We shape each prospect’s decision during this critical decision-making period, while also nurturing the relationship they have with your brand.

Shepard develops effective CRM programs that take into account the full patient journey. We identify what the patients’ mindset is initially and how it shifts during the decision-making process. We then create a strategic content flow to give the right information to meet patients’ emotional and educational needs at each touch-point.

TRACKING THE PATIENT JOURNEY

AWARENESS

  • SEO
  • PPC
  • Mobile Advertising
  • Email Marketing
EVALUATION

  • Web & CRM Content Strategy
  • Social Media
  • Call Center Setup
  • Analitics & Tracking
TREATMENT

  • Practice Managment Analysis
  • Staff Training
  • Practice-level CRM Campaigns
RECOVERY

  • Post-Procedure Compliance Programs
  • Customer Satisfaction Surveys
  • Online Training & Peer Support
ADVOCACY

  • Patient Ambassador programs
  • Referral Programs
  • Advocate managment & Monitoring

WHAT OUR CLIENTS SAY

Jen_headshot

Shepard was an integral part of our marketing success. The insight we gathered from working with Shepard allowed us to refine our tactics and prove ROI in a concrete, data-driven fashion. Every marketer needs to evaluate how money put toward marketing tactics is performing — prove that initiatives are really working — to ensure every dollar invested is optimized. With Shepard, you get this and more.


— Jennifer Fenoglio Barnard, Senior Manager, eMarketing at Genentech, Inc.
debbie

Using Shepard Associates’ measurement platform we were able to track actual conversion percentages and use that information to close a critical gap in our funnel and prove an ROI on e-marketing initiatives. The percentage was much higher then our conservative assumptions so validating that one conversion metric enabled more budget to flow to various programs that drove web traffic. In short, these guys rock!


— Debbie Donovan, Director of Communications, Endogastric Solutions
holley

As a medical device marketer with over 15 years managing direct to consumer campaigns, I am always looking for hard data that tells me whether my marketing efforts are effective in driving sales as opposed to simply creating awareness. Thimble River now makes it possible to get this critical information–in real time. Colin and his team are smart, responsive, and understand data-driven marketing deeply. And they continue to look for new and better ways to deliver tangible value to clients


— Holley Malia, Grey Matter Marketing & Allergan
stan

I am always impressed by how quickly Shepard Associates can take a complex issue, break it down into workable steps, then offer up genuinely innovative recommendations.


— Stan Van Gent, Director, Marketing Boston Scientific

MEET THE TEAM

The Shepard team brings to your business a wealth of experience from both the healthcare industry and managment consulting, with an average of over 15 years’ experience in the areas of business process improvement, IT Strategy, application architecture, and change managment. We’re flexible, experienced, nimble, and highly specializd.


Shepard is proud to announce that it has been recognized by Forrester Reaserch as a leader in digital storytelling (ControlYourPain.com & RaceAgainstPain.com) that makes B2B content more emotionally compelling.
– 2015 Content2Conversion Conference, Scottdale AZ


We have the resource and experience to manage large, complex projects, but without the hype and overhead of most agencies. Your bottom line matters to you. It matters to us. Now that’s advertising as it should be.

Colin CookCEO
Laura VecchioneClient Partner
Rollo TommassiLead Developer
Michelle RippleMarketing Strategist

LET’S TALK

If you’re serious about growing your business and optimizing your marketing dollars, contact us for a free one-hour workshop.

Call us at (800) 902 6043